Impressionism, art nouveau and the birth of cinema

Art Noveau

Examples of art nouveau in illustration and graphics

·         Most popular during 1890-1910
·         “new art”
·         Inspired by natural forms
·         The transitional concept between historically revived styles and modernism
·         Characterised by curves  almost a less rigid and more organic celtic knot  aesthetic

• Arthur Mackmurdo's book-cover for Wren's City Churches (1883)

        

       Popular across all published media
·         Inspired heavily by Japanese wood prints
Notably by Katsushika Hokusai


·         First artistic style to mass produce graphics
·         Printing and colour printing were both developed and introduced during the period

Alphonse Mucha



·         Used the lithograph to produce posters
·         First appearing  1^st January 1895, Paris
·         Advertising the play ‘Gismonda’  by Victorien Sardou
·         Popularised the new style